More than 10 million B2B contacts.
Up to 75% sales opportunity conversion rates.

Drive Sales Opportunities With Targeted, Qualified Leads.

I had my share of bad experiences with companies selling what they called “leads,” which were simply contacts gleaned from scraping the web, or random phone calls. They were simply not qualified.

That’s why I started ViaMetric, following the sale of my venture-backed company in 2004. I had one goal: to deliver nothing but pain-based, qualified leads to my customers. I never wanted to settle for any old lead and I suspected that other business leaders were of like mind. I was right.

In the ten years we’ve been in business, we’ve had companies as large as HP, Microsoft and Xerox continually use our services. We’ve also become the mainstay of dozens of smaller emerging companies.

What ViaMetric has succeeded in developing is a system to consistently deliver qualified leads, with every lead based on a well-defined “pain” that each customer can uniquely solve. This ensures that our customers receive quality leads. It has also created an extraordinarily loyal following for ViaMetric.

As you evaluate our services, please keep this in the back of your mind: My team will never give you a lead that I wouldn't be comfortable taking myself.

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Our Management Works for You.

Get to Know Our Team »

Allen Finch

President / CEO

Jim Spurr


Justin Gilg

VP of Client Services

Trish Iversen

VP of Business and Facilities

Brittany Longfellow

Program Director

Dr. Al Nigl

Chief Scientist

Abigail Finch

Program Manager

Jeff Guillen

Email Systems Director

Sarah Gardner

Direct Response Systems Director

Natasha Kozlowski

Program Director

Don Frazier

VP of Inside Sales

These Are Some of the Companies That Swear by Our System: