Leadership

Meet the leadership that drives our marketing teams towards success.

Allen Finch

President / CEO

Allen Finch started ViaMetric several years ago with the vision of providing truly integrated marketing services that generate sales. Today, representing many of the biggest brands in business, ViaMetric is credited with having set a new standard in the marketing industry through its service guarantee.

Allen has more than 25 years experience working with Fortune 500 companies, entrepreneurs, and national political leaders alike. Initially, Allen served the political marketing needs of a number of national officeholders and candidates and participated in policy work that gave rise to telecom reform and the Internet. Later, as CEO of one of the largest DC-based technology-marketing consultancies, Allen was credited with successful product and service launches for companies like Microsoft, Compaq, MCI and Sprint PCS.

Allen later took on a turnaround-bid with networking giant Cabletron Systems, and as head of marketing, product and business development, helped realize a 7x increase in the company’s stock price. Since then, Allen has lent his expertise and backing to the start-up and sale of a variety of successful hardware, software and service companies, which ultimately brought him to the founding of ViaMetric. Allen graduated from the University of Iowa with a Bachelor of Arts degree in Marketing Communications and Journalism.

Jim Spurr

CIO

Jim Spurr has held executive and other leadership roles for sales and marketing functions in many industries over the past 30 years — from IT to aerospace, automotive, commercial construction, management consulting, and even retail. He has managed and performed the various mechanisms of buyer, seller, broker/negotiator, and consultant, successfully executing the full spectrum of sales, marketing, and delivery processes at startups, mid-market, and Fortune 500® companies, including EDS, GM, BRIVAR, Salion, V2Soft, and Williams International.

With a hands-on team philosophy, he has developed a common theme throughout his deep and wide career: measurement, data, and calculation: if it can be documented, it can be measured — if it can be measured, it can be improved. Jim has made a career out of finding patterns and relationships within data and processes. From developing predictive weather pattern models in his academic days to enterprise process engineering over the past decade, Jim now directs his considerable expertise to the continuous improvement and optimization of customer marketing programs, technology, and standards for ViaMetric. Jim holds a BSME, focusing on Thermal Science from Lawrence Technological University, Southfield, MI.

Justin Gilg

VP of Client Services

Justin Gilg coordinates day-to-day management and execution of programs across all marketing demand generation services. Before joining Viametric in 2008, Justin worked for Rainmaker Systems for nine years in client services for B2B marketing and lead generation accounts.

Justin has worked with best-of-breed technology, telecom and finance companies, delivering comprehensive campaign success, and meeting customer defined ROI targets. Justin graduated from the University of Texas with a Bachelor of Arts in History.

Trish Iversen

VP of Business and Facilities

Trish Iversen brings more than 12 years of combined administrative, facilities management and human resources experience to the ViaMetric team. For more than five years, she held the title of office manager for Advanced Sport Systems, an international action sports company based out of San Luis Obispo, CA.

She originally hails from the beautiful Central Coast of California, where she studied business administration with a minor in psychology. Her love of live music and outdoor activities brought her to Austin, TX, in the summer of 2006. Prior to joining ViaMetric, she supported SAP’s software development, sales and executive teams as office manager for the Lean Manufacturing Division.

Don Frazier

VP of Inside Sales and Business Development

Don Frazier has over a decade’s experience in leading Sales and Marketing teams. Prior to joining ViaMetric in 2008, Don held executive leadership roles in B2C and B2B companies. As VP of Sales at First NLC Financial, Don ran branch operations for all branches throughout the New England area.

As Managing Partner at Legacy Financial, Don successfully started and ran mortgage operations throughout the East Coast which culminated in selling his remaining interest to his partners. Most recently, Don led the Sales team at The Receivables Exchange, which is an online marketplace for companies to access working capital. He led the Sales team through 3 rounds of funding and over $500M in volume traded. Don graduated from Waynesburg College in Waynesburg, PA.

Brittany Longfellow

Program Director

Brittany Longfellow came to ViaMetric with several years of combined marketing and coordination experience. Brittany is a key asset to ViaMetric’s client and marketing management effort. Before joining ViaMetric, Brittany served as Store Manager for one of Austin’s premiere health-oriented restaurants, Snap Kitchen. While at Snap Kitchen, Brittany was responsible for daily operations management and supervision, including marketing execution and overall customer satisfaction.

Brittany is originally from Palm Springs, CA. She came to Austin to study at The University of Texas, where she received her Bachelor of Science in Nutrition with a Business Sequence.

Natasha Kozlowski

Program Director

Natasha Kozlowski has several years of combined marketing, advertising, and client-coordinating experience, which she brings to the many clients she serves at ViaMetric. Prior to ViaMetric, Natasha was the Marketing Director for one of Austin’s fastest growing tech companies, driving everything from the development of marketing literature, to the management of marketing strategies for event and product campaigns.

In addition to her position with ViaMetric, Natasha is an event coordinator with “Leave the Details to Me,” an event and wedding consultancy. Natasha is originally from San Antonio, Texas, which she left to study Communications at the University of Colorado at Boulder. She returned to Texas, whereupon she began her career in the world of marketing.

Abigail Finch

Program Manager

Abigail Finch comes to ViaMetric with several years of combined writing and marketing coordination experience and plays a critical role in the ViaMetric team’s overall client and marketing management effort. Before joining ViaMetric, Abigail worked for nearly two years in a marketing and research capacity for HumanitiesTexas, which works in partnership with the National Endowment for the Humanities (NEH) to provide opportunities for lifelong learning in the humanities.

Prior to that position, Abigail worked with the prestigious Austin-based publishing house, Greenleaf Book Group, helping to market and place many of their best-selling business titles. Abigail is herself an avid writer and graduated from the University of Texas in English and History with High Honors and Phi Beta Kappa. An avid equestrian, Abigail rides competitively and is currently working to publish a book she’s writing that merges her passion for horses with her interest in American History.

Jeff Guillen

Email Systems Director

Jeff Guillen joined ViaMetric in July of 2009 and quickly rose to become a valued member of our marketing team. He currently operates and manages the various email sending platforms used at ViaMetric to help generate our clients’ leads. He is always experimenting with new ways of managing client outreach in an attempt to streamline the many processes involved with his responsibilities.

Jeff moved to Austin in summer of 2009 from McAllen, TX where he graduated from the University of Texas-Pan American with a BA degree in Fine Arts. He previously worked at Argot Ltd. as a data analyst, assisting them with their benchmarking of local school districts. He is very pleased with his relocation to Austin, due to his new found love of rock climbing (and his position with ViaMetric.)

Sarah Gardner

Direct Response Systems Director

Sarah Gardner came to ViaMetric in the fall of 2009. After starting her Marketing career with Allstate’s Internet Marketing team in Chicago, Illinois, Sarah decided to relocate back to Texas, where she was born and raised, to be closer to her family.

That’s when ViaMetric was lucky to find her. Sarah manages the many direct response vehicles in place at ViaMetric to drive client sales opportunities. Much of her success in the role is as a result of her marketing experience having been built on such a solid foundation in Information Technology. Sarah not only knows what it takes to drive a successful marketing team, she knows the tools to get it done.

As Sarah continues her ambitious journey with ViaMetric, she’s pursuing a continuing education in the field of Information Technology.

Dr. Al Nigl

Chief Scientist

Dr. Nigl has distinguished himself as an applied behavioral researcher and professional statistician and has provided a high level of professional business research services to leading companies in verticals such as technology, professional and business services, telecommunications, software and hardware over the past 20 years. Clients who have benefited from his research and analytical expertise include Microsoft, HP, Verizon, Citrix Systems, Sony and Panasonic among others.

Dr. Nigl has particular expertise in database profiling, customer segmentation analysis, regression analysis and predictive modeling, price sensitivity analysis, conjoint analysis and brand power/brand loyalty assessment. He has published 5 books, 7 chapters and over 100 scientific papers and has taught statistics at the graduate level at the University of Wisconsin-Milwaukee, San Diego State University and the Medical College of Wisconsin.

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