- Pricing
Pay for qualified outcomes.
Not prospecting activity.
You are not buying outreach volume, automated touches or a larger database. You are paying ViaMetric to meet an agreed qualification standard with all leads before they reach sales.
Accountability by design
Price follows what must be proven before handoff.
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Target difficulty
How narrow and difficult the market is to reach.
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Qualification depth
How much need, interest, authority, budget or timing must be verified.
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Outcome and volume
Whether you need a qualified lead, scheduled meeting or deeper BANT+ conversation, and at what scale.
- Viametric demand-gen bands
The deeper the qualification, the more work we own before your rep gets involved.
These ranges reflect the current published base-cost model. The commercial principle is simple: agree what “qualified” means first, then price the work required to deliver that outcome.
Appointment-Ready
$200 to $500+ / opportunity
For teams that want fit, need and genuine follow-up interest verified, then prefer to own the final sales outreach.
- Need or pain acknowledged
- Core demographic fit
- Follow-up requested or accepted
Most popular
Qualified Meeting
$600 to $900+ / meeting
For teams that want ViaMetric to verify the opportunity and place a qualified sales conversation on the calendar.
- Everything in Appointment-Ready
- Meeting scheduled
- Additional qualification criteria
BANT+ Meeting
$1,000+ / meeting
For high-value sales motions where additional budget, authority, need and timing criteria must be established before handoff.
- Everything in Qualified Meeting
- Budget and authority criteria
- Timeline requirements
Pricing is indicative, not a universal rate card. A program can be easier or harder depending on audience, market, offer and qualification depth.
- What changes the price?
You pay for evidence of qualification, not for the number of automated touches behind it.
- Event attendance
Event programs are priced around the right invitees before engaging.
Registration volume alone is not the goal. Programs are scoped around the audience, relevance, attendance target, event date and the human follow-up required to put the right people in the room.
Audience
Who needs to be in the room?
We define titles, industries, company profiles and the business pain that makes the event relevant.
Target
How many do you need?
Registration and attendance goals determine the level of outreach and follow-up required.
Timeline
When does the room need to be full?
Event date and runway affect program intensity, channels and staffing.
- Value
The expensive lead is the one that never deserved sales time.
The useful comparison is cost per qualified sales conversation,not cost per name, email or automated touch. ViaMetric moves the uncertainty upstream so your team spends less time discovering that “intent” was never interest.
1
Less qualification burden on sales
Reps receive the reason to buy and the qualification context instead of starting from zero.
2
Cleaner pipeline
Low-intent activity stays out of CRM until it has earned the right to be treated as an opportunity.
3
Accountability to agreed criteria
Qualification rules are established upfront, giving both sides a clear standard for what counts as a deliverable.
Define whats qualified. Then we can scope the program.
A short conversation about your market, buyers, qualification criteria, and desired handoff is enough to get going.